BRAND — Common Crossword Answer

Why is BRAND common in crosswords?

BRAND is a 5-letter crossword answer that appears regularly in published crossword puzzles. Constructors rely on versatile entries like BRAND to fill tight grid spaces and connect longer theme answers. Its letter pattern fits well into a variety of grid structures. Medium-length entries like this work across a wide range of crossword formats, from themed puzzles to larger grids.